The Engaging Courtesy of BLUF

BLUF is an acronym for “Bottom Line Up Front,” a triangular approach to communications appreciated by busy people.

Using BLUF when time and attention spans are short makes it more likely your communications are noted and understood.

To speak with a BLUF style: 

• Pause for a moment to clarify the most important point you want to make

• State it succinctly

• Follow up with 2-3 critical supporting or explanatory points

• And check to see if more is needed before continuing  

Checking body language can help you read the need to continue or not. Or you can ask, “What else would be helpful to cover?”

This approach builds executive presence. Your communications will sound crisp, clear and confident, and aligned with what your busy listeners need. 

Giving your BLUF when writing emails allows readers to gain a quick understanding even while skimming. 

It helps recipients quickly determine if they need to read more, and reduces the likelihood your email is overlooked due to a lack of clarity.

Using a BLUF approach requires thoughtfulness and discipline, but it does get easier with practice. 

Your increasingly engaged audience will appreciate the effort.