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Category Archives: Creative Thinking

Conceptual Creativity

February 19, 2009

When someone says "I'm not creative" they often mean "I'm not artistic." Artistic creativity produces experiences that help us see or understand things in a new way. Conceptual creativity identifies new ways to meet an important challenge. Conceptual creativity is both new and relevant.

real-wireframe-car-subaru-echtes-drahtgittermodell-autoConceptual creativity is the engine...

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